Fashioning Change Launches Netflix-Style Recommendation Engine For Green Shopping

Here's one for all you do-gooder Cyber Monday shoppers out there. "Doing good" and online shopping have traditionally been at odds. You know what your favorite brands are, where to find them online, and maybe you occasionally find yourself wanting to patronize the green, "ethical" equivalent of your favorite brands. Problem is, you have no idea where to find them, and you probably don't care that much. Plus, search results don't give you the price points or styles you want. Well, Fashioning Change is developing a solution to this very problem. The San Diego-based startup is building a recommendation engine that takes information based on the big, well-known brands you love and introduces you to the "do-gooder" or "green" alternative. Today, that recommendation takes the form of a public marketplace (in beta) and a private beta browser add-on, which will be launching in early 2012. (But we have 100 free invites to test the add-on below.)

Source: http://feedproxy.google.com/~r/Techcrunch/~3/9tJ4NNquyxA/

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